Tourism authorities from Turkey have outlined their intention to raise the profile of the country overseas and are now in Beijing to launch a major promotional campaign, according to local media.

The Turkish Daily News has reported that nearly £730,000 will be spent on marketing the country to an international audience throughout the Olympic Games. Billboards and posters for Turkish towns and cities will be placed in various places across Beijing, including shopping centers and other public spaces. Besides, promotional films will be shown on shuttle buses between the city centre and Beijing Airport.

Commercials and Ads of Turkish towns, beaches and golf courses will also be displayed in public transports, petrol stations, hotels and lifts in order to attract more visitors. The government-funded promotional campaign should make places like Antalya, Izmir and v as attractive locations for holiday home buyers who want to enjoy leisure pursuits while overseas and this campaign will be carried out until the end of September. The main focus will be on highlighting Turkey’s natural and cultural diversity and this would help it to illustrate the modern lifestyle of Turkey.

The Turkish Daily News also reported that about £71 million will be invested on marketing the country in places such as the UK, the US and Spain. Consumers in South America, Australia and South Africa will also be targeted by the drive, which will spotlight different parts of the country. The government wants to project Turkey as a year-round holiday destination.

This could also stimulate growth in Turkey's housing market, a development which would possibly attract the attention of foreign property investors.

Labels: Overseas-property, Turkish-property